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Paid Search

Google Ads accounts managed to a cost-per-lead target

We rebuild and run paid search accounts where every dollar has to earn its place — tracked to a lead, a booking or a sale, not a click.

Overview

How we approach Google Ads / PPC Management

Underperforming accounts almost always share the same faults: broad match types eating budget, conversion tracking counting the wrong events, and landing pages that were never built to match the ad.

In week one we pause the leaks, rebuild the campaign structure around your services or product lines, and connect conversion tracking to your CRM so the numbers reflect real pipeline. By month three the account is running on value-based bidding, with a search-term list clean enough that most weeks need only minor tuning.

What you get

What you get, month by month

01

Account rebuild

Search, Shopping and Performance Max campaigns restructured around your services, locations or product lines.

02

Conversion tracking

Offline conversion imports and CRM-linked values so bidding optimizes toward revenue, not form submits.

03

Weekly management

Search-term, bid and budget reviews logged in a shared change history, not left to a black box.

04

Ad and page testing

Rotating ad copy tests paired with landing pages built to match what was promised in the click.

Pricing

Get in touch for a detailed quote

Scope varies by business size, market and goals, so every quote follows a short discovery call. Tell us what you need and we will send a detailed, no-obligation proposal.

Google Ads / PPC Management

Pricing depends on scope, complexity and the results you are targeting. Share a few details about your business and goals, and we will come back with a clear, itemized quote.

Request a quote

Outcomes

What you should see in your reporting

  • A cost per acquisition that trends down and holds
  • Budget concentrated on the search terms proven to convert
  • A monthly report tracing spend through to closed revenue

FAQ

Common questions, answered plainly

Do we keep ownership of the account?
Yes. We work as a user inside your Google Ads account, and admin access stays with you throughout and after the engagement.
What budget do we need?
Enough to generate roughly 30 conversions a month is the usual threshold — below that, automated bidding doesn't have enough data to learn.

Start the conversation

Get a free consultation

Tell us where you want the business to be in twelve months. We come back with a clear, prioritised plan — no obligation, no jargon.