Our Work

Work we can actually show you

Four engagements, four different starting problems, and the metrics each one moved.

01Home services

Regional HVAC and plumbing group (22 branches)

Local SEO
Technical SEO
Landing Pages

The challenge

22 near-identical branch pages competing against each other in search, Google Business Profiles left unmanaged since launch, and a homepage taking over 8 seconds to load on mobile.

Our approach

We rebuilt the site around service-plus-city page templates, merged or removed duplicate URLs, and shipped a lighter front end. Profile management and review requests were consolidated into a single weekly process across every branch.

Outcomes

+184%
Organic form and call leads, 6 months: 2.1s
Mobile load time, down from 8.3s: #1–3
Map pack ranking in 19 of 22 markets

02E-commerce

Home goods retailer, 12 stores plus DTC site

Email Automation
Meta Ads
CRO

The challenge

Revenue propped up by near-constant discount codes on paid social, and a 90,000-subscriber email list receiving one generic newsletter per month.

Our approach

We built out the five core lifecycle flows — welcome, browse, cart, post-purchase and win-back — segmented by order value, then rebalanced paid social spend back toward cold prospecting with a refreshed creative rotation.

Outcomes

31%
Of total revenue from owned channels: -27%
Blended customer acquisition cost: 3.4x
Return on ad spend, paid social

03B2B manufacturing

Mid-market industrial equipment manufacturer

Google Ads
Landing Pages
ROI Reporting

The challenge

A well-funded Google Ads account generating steady click volume with no way to tell which campaigns led to a quoted, closed deal 60-90 days later.

Our approach

We connected offline conversion data from their CRM back into Google Ads, restructured campaigns around product margin rather than category alone, and added technical comparison content for the mid-funnel research stage of a long buying cycle.

Outcomes

-41%
Cost per qualified opportunity: 2.6x
Quote requests, quarter over quarter: 100%
Of closed deals attributed to a source

04Professional services

Regional accounting and advisory firm (4 offices)

Technical SEO
CRO
Analytics

The challenge

Inbound enquiry volume had outgrown the front-office team: calls going unanswered during peak tax season, and web enquiries sitting for 2-3 days before a first reply.

Our approach

We stood up a dedicated intake process inside their existing helpdesk software, wrote clear escalation rules for urgent enquiries, and rebuilt the website's enquiry flow to cut form length and set reply-time expectations up front.

Outcomes

4 min
Average time to first response: 96%
Calls answered during business hours: +58%
Enquiry-to-consultation booking rate

The Top Click team reviewing client performance data

How we report progress

Numbers you can put in front of your board

Every engagement is measured against a metric we agree before the work starts. You get a live dashboard plus a plain-language monthly review of spend, pipeline and margin by channel — including whatever didn't pay off.

Talk to us about your project

Start the conversation

Get a free consultation

Tell us where you want the business to be in twelve months. We come back with a clear, prioritised plan — no obligation, no jargon.

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