The local SEO checklist for multi-location businesses
On one recent 34-location account, 21 branch pages were fighting each other for the same map pack query. Here's the order we untangled it in.
Built On Numbers
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Welcome
Marketing built around your P&L
The Top Click is a full-service digital marketing, web design and business support firm. We help you increase brand awareness, drive qualified traffic and implement revenue-focused campaigns — handling everything from lead nurturing to data-driven optimisation.
We build a digital presence that attracts clients and compounds into a brand people trust, with senior specialists across every channel and one point of accountability.
Book a strategy callPhilosophy
Our working philosophy
We help clients hit business objectives by combining the right digital channels with disciplined execution and honest reporting.
1
Who we are
A senior team of strategists, media buyers, engineers and support specialists — accountable for measurable results, not activity reports.
2
What we do
We plan, build and run the channels that grow revenue: search, paid media, lifecycle, web and front-line customer support.
3
How we do it
Close collaboration, honest measurement and a bias for the work that moves your numbers first — reviewed with you every month.
Services
Eight channels, one accountable team
- 01Google Ads / PPC ManagementSearch, Shopping and Performance Max accounts run week to week against a target cost per lead, not click volume.
- 02Local SEO & Google Maps OptimizationMap pack rankings for every service area you operate in, built through profile management, citations and reviews.
- 03Meta Ads (Facebook & Instagram)Paid social run as one funnel — cold prospecting, warm follow-up and retargeting — with creative refreshed on a schedule.
- 04High-Converting Landing Page DesignPurpose-built landing pages, one per campaign, designed so paid traffic converts instead of bouncing to a homepage.
- 05CRO — Conversion Rate OptimizationA running test program that finds where visitors drop off and fixes it, so existing traffic converts at a higher rate.
- 06Technical SEO & Website AuditA full site crawl with a prioritized fix list covering indexing, speed, structure and on-page basics your developers can act on.
16+
Years of experience
1,200+
Campaigns managed
$40M+
Ad spend managed
98%
Client satisfaction
Clients
Brands that grew with us
“They rebuilt our search presence from the ground up and we booked our strongest quarter on record six months later.”
“The reporting alone changed how we make decisions. For the first time we can see profit by channel, weekly.”
Industries
Sector-specific search and ad strategy
From local service searches to long B2B buying cycles — the playbook changes with the market.
Home & Field Services
Trades, HVAC, plumbing, roofing, restoration
View playbookE-commerce & Retail
DTC brands, multi-location retail, marketplaces
View playbookB2B & Professional Services
SaaS, manufacturing, consultancies, legal, finance
View playbookHealthcare & Clinics
Dental, aesthetics, veterinary, multi-site clinics
View playbookHospitality & Real Estate
Hotels, venues, developers, agencies, property management
View playbookStartups & SMEs
Founders, small teams, first marketing hires
View playbookInsights
Notes from live campaigns
Nine ways to reduce cost per lead in Google Ads
Cost per lead rarely drops because of a bid change. On the accounts we've audited, it drops when the campaign stops paying for searches it was never meant to win.
The five email flows every e-commerce brand should own
On stores we've reviewed, flows built from just these five sequences typically drive 25-35% of total email revenue from under 3% of total sends.
Start the conversation
Get a free consultation
Tell us where you want the business to be in twelve months. We come back with a clear, prioritised plan — no obligation, no jargon.