Privacy Policy

This Privacy Policy explains how thetopclick (“thetopclick”, “we”, “us” or “our”) collects, uses, shares and protects personal information when you visit thetopclick.com (the “Website”), contact us, book a consultation, or use our digital marketing services, including Google Ads / PPC management, Meta Ads, conversion rate optimization, local SEO, landing page design and technical SEO audits (together, the “Services”).

By using the Website or our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Website.

1. Information We Collect

1.1 Information you provide to us

• Contact and enquiry details – your name, email address, phone number, company name, website URL and any message you send through our contact forms, booking forms, email, phone or chat.
• Consultation and project information – details about your business, goals, budgets, target markets and marketing performance that you share with us during a strategy call or proposal.
• Account access and client data – when you become a client, we may receive access to your advertising accounts (such as Google Ads and Meta Business Manager), analytics tools, Google Business Profile, website CMS, CRM or other platforms needed to deliver the Services.
• Billing information – billing contact, company details and payment records. Card or bank payments are processed by our payment providers; we do not store full card numbers on our servers.
• Communications – records of your correspondence with us, including emails, call notes and support requests.

1.2 Information collected automatically

When you visit the Website, we and our service providers may automatically collect:

• Device and log data – IP address, browser type, operating system, referring URL, pages viewed, date and time of visits and approximate location derived from your IP address.
• Usage data – how you interact with the Website, such as clicks, scrolls, form interactions and time on page.
• Cookies and similar technologies – see Section 4 below.

1.3 Information from third parties

We may receive information about you from advertising and analytics platforms, lead generation and scheduling tools, publicly available business sources, or a person who referred you to us.

2. How We Use Your Information

We use personal information to:

• respond to your enquiries and schedule consultations or strategy calls;
• prepare proposals, audits and quotes;
• provide, manage and improve the Services, including running and optimizing campaigns on your behalf;
• send reports, service updates, invoices and administrative messages;
• send marketing communications where permitted by law (you may opt out at any time);
• operate, secure, analyze and improve the Website;
• measure the effectiveness of our own advertising;
• detect, prevent and address fraud, abuse, security incidents and technical issues; and
• comply with legal obligations and enforce our agreements.

3. Legal Bases for Processing (EEA, UK and Switzerland)

If you are located in the European Economic Area, the United Kingdom or Switzerland, we process personal information on the following legal bases:

• Contract – to provide the Services you request or to take steps before entering into a contract;
• Legitimate interests – to operate and improve our business, secure the Website and market our Services, where these interests are not overridden by your rights;
• Consent – for non-essential cookies and certain marketing communications. You can withdraw consent at any time; and
• Legal obligation – to comply with applicable laws, such as tax and accounting requirements.

4. Cookies and Tracking Technologies

We use cookies, pixels, tags and similar technologies to make the Website work, remember your preferences, understand how visitors use the Website and measure our advertising. These may include:

• Strictly necessary cookies – required for the Website to function and for security. These cannot be switched off.
• Analytics cookies – such as Google Analytics and WordPress/Jetpack statistics, which help us understand traffic and usage.
• Advertising and conversion tracking – such as the Meta Pixel and Conversions API, Google Ads conversion tags and similar tools, which help us measure and improve our own ad campaigns.
• Functional and marketing tools – such as on-site forms, pop-ups and chat features.

You can control cookies through your browser settings and, where available, through our cookie consent tool. You can also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on and manage interest-based advertising at aboutads.info or youronlinechoices.eu. Blocking some cookies may affect how the Website works.

5. How We Share Your Information

We do not sell your personal information. We share personal information only as described below:

• Service providers – companies that help us run our business, such as website hosting, analytics, email, scheduling, CRM, payment processing and communication tools. They may use your information only to provide services to us.
• Advertising and technology platforms – such as Google and Meta, when we run campaigns for you or measure our own marketing. These platforms process data under their own privacy policies.
• Professional advisers – lawyers, accountants and auditors, under duties of confidentiality.
• Legal and safety reasons – where required by law, court order or government request, or to protect the rights, property or safety of thetopclick, our clients or others.
• Business transfers – in connection with a merger, acquisition, financing or sale of all or part of our business.
• With your consent – in any other case where you have asked us or agreed to share your information.

6. Client Data We Process on Your Behalf

When we manage advertising accounts, websites or analytics for a client, we may process personal data relating to that client’s own customers or leads (for example, conversion data or customer lists). In these cases we act as a service provider or data processor on the client’s instructions. The client is responsible for having a lawful basis and providing any required notices to its customers. We use such data only to deliver the agreed Services and keep it confidential.

7. Data Retention

We keep personal information only for as long as needed for the purposes described in this Privacy Policy, including to provide the Services, maintain business records, resolve disputes and meet legal, tax and accounting requirements. Enquiry data from people who do not become clients is generally deleted or anonymized within 24 months of our last contact. When information is no longer needed, we delete or anonymize it securely.

8. Data Security

We use reasonable administrative, technical and physical safeguards to protect personal information, including encrypted connections (HTTPS), access controls and limiting access to staff and providers who need it. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe your interaction with us is no longer secure, please contact us immediately.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

• access the personal information we hold about you and receive a copy;
• correct inaccurate or incomplete information;
• delete your personal information;
• object to or restrict certain processing;
• receive your information in a portable format;
• withdraw consent at any time, where processing is based on consent; and
• opt out of marketing communications, targeted advertising, and the “sale” or “sharing” of personal information as defined by applicable law.

To exercise these rights, email us at info@thetopclick.com. We will respond within the time required by law (usually 30 to 45 days). We may need to verify your identity before acting on a request. You may use an authorized agent where permitted by law. We will not discriminate against you for exercising your rights. If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.

9.1 Additional information for California residents

Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), California residents have the right to know what personal information we collect, use and disclose; to request deletion and correction; to opt out of the sale or sharing of personal information for cross-context behavioral advertising; and to limit the use of sensitive personal information. In the past 12 months we have collected identifiers, commercial information, internet or network activity information, approximate geolocation and professional information, from the sources and for the purposes described above. We do not sell personal information, and we do not knowingly sell or share the personal information of consumers under 16.

9.2 Do Not Track and Global Privacy Control

Some browsers send “Do Not Track” signals. Because there is no common industry standard for these signals, the Website does not currently respond to them. Where required by law, we treat a Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of personal information for that browser.

10. Marketing Communications

If you sign up for updates or become a client, we may send you emails about our Services, insights and offers. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us. If you give us your phone number and consent, we may contact you by phone or text message about your enquiry; message and data rates may apply, and you can reply STOP to opt out of text messages. Even if you opt out of marketing, we may still send you service-related and administrative messages.

11. International Data Transfers

We are based in the United States, and our service providers may process information in the United States and other countries. These countries may have data protection laws that differ from those in your country. Where required, we use appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, to protect personal information transferred internationally.

12. Children’s Privacy

The Website and Services are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at info@thetopclick.com and we will delete it.

13. Third-Party Websites

The Website may contain links to third-party websites, platforms and social media pages. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page and, where the changes are significant, provide additional notice. Your continued use of the Website after an update means you accept the revised Privacy Policy.

15. Contact Us

If you have any questions, requests or complaints about this Privacy Policy or how we handle your personal information, please contact us: