SEO8 min read
The local SEO checklist for multi-location businesses
On one recent 34-location account, 21 branch pages were fighting each other for the same map pack query. Here's the order we untangled it in.
Read the full guideInsights
The playbooks we actually use
No trend pieces. Just the checklists, page structures and questions we run with clients every week, published in full.
PPC9 min
Nine ways to reduce cost per lead in Google Ads
Cost per lead rarely drops because of a bid change. On the accounts we've audited, it drops when the campaign stops paying for searches it was never meant to win.
Read moreEmail Automation7 min
The five email flows every e-commerce brand should own
On stores we've reviewed, flows built from just these five sequences typically drive 25-35% of total email revenue from under 3% of total sends.
Read moreStrategy7 min
How to choose a digital marketing agency (and what to ask)
Every agency will show you a results slide. Fewer will tell you, in writing, who does the work, what you own if you leave, and what happens in month two if a campaign underperforms.
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