Case study · Meta call ads
1,929 inbound calls for a Medicare agency, at $2.77 each
We ran Meta click-to-call ads for an independent Medicare insurance agency, optimized for calls placed and scaled across 24 US states over two months.
At a glance
- Client
- Independent Medicare insurance agency
- Channel
- Meta click-to-call ads
- Optimized for
- Calls placed
- Timeline
- 1 Sep – 30 Oct 2026
- Coverage
- 24 US states
- Campaigns
- 20
- Total spend
- $5,351
Overview
The brief
Who the client is, what they needed, and what we ran for them.
Client
Independent Medicare insurance agency serving multiple areas across the US.
Goal
Steady inbound calls from people researching Medicare coverage, handled by licensed agents.
What we ran
Meta click-to-call ads, optimized for calls placed. Campaigns ran from 1 Sep to 30 Oct 2026 (two months), set up and managed following paid-ads best practices, with the strongest campaigns duplicated and scaled.
Areas targeted
24 US states across 4 regions
- South14 states
Alabama, Arkansas, Delaware, Florida, Georgia, Kentucky, Louisiana, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia, West Virginia
- Midwest6 states
Indiana, Iowa, Missouri, Nebraska, Ohio, Wisconsin
- Northeast3 states
Maine, New Jersey, Pennsylvania
- West1 state
New Mexico
- Maine
- Wisconsin
- Iowa
- Indiana
- Ohio
- Pennsylvania
- New Jersey
- Nebraska
- Missouri
- Kentucky
- West Virginia
- Virginia
- Delaware
- New Mexico
- Arkansas
- Tennessee
- North Carolina
- South Carolina
- Oklahoma
- Louisiana
- Alabama
- Georgia
- Texas
- Florida
Results
Results across 20 campaigns
Totals row from Meta Ads Manager, 1 Sep to 30 Oct 2026. Result type: calls placed.
1,929
Calls placed
$2.77
Cost per call
$5,351
Total spend
54,493
People reached
97,417
Impressions
1.79
Avg. frequency
Straight from Meta Ads Manager
Campaign data
Campaign-level results
From Meta Ads Manager, sorted by calls placed. Client account details removed.
| Campaign | Calls placed | Reach | Frequency | Cost per call | Amount spent | Impressions | CPM |
|---|---|---|---|---|---|---|---|
| Medicare Inbound 2 – A Top campaign | 598 | 10,520 | 1.94 | $1.60 | $954.71 | 20,439 | $46.71 |
| 1 Sep – 30 Sep 2026 | 372 | 5,763 | 2.01 | $1.39 | $517.71 | 11,609 | $44.60 |
| 1 Oct – 30 Oct 2026 | 226 | 6,384 | 1.38 | $1.93 | $437.00 | 8,830 | $49.49 |
| Medicare Inbound – 16th Sept 2026 – B | 323 | 11,007 | 1.23 | $2.60 | $839.82 | 13,582 | $61.83 |
| Medicare Inbound – B | 287 | 14,701 | 1.13 | $2.97 | $852.39 | 16,608 | $51.32 |
| Medicare Inbound (2nd Copy) – B | 196 | 6,908 | 1.16 | $2.56 | $502.14 | 8,009 | $62.70 |
| Medicare Inbound 2 – A – 20th Oct | 151 | 7,439 | 1.12 | $3.36 | $507.58 | 8,305 | $61.12 |
| Medicare Inbound 2 – A – Copy – 21st Oct | 112 | 7,667 | 1.14 | $3.83 | $429.38 | 8,746 | $49.09 |
| Medicare Inbound 2 – A – Copy – 21st Oct | 101 | 6,001 | 1.06 | $3.88 | $392.09 | 6,351 | $61.74 |
| Results from 20 campaigns | 1,929 | 54,493 | 1.79 | $2.77 | $5,351.38 | 97,417 | $54.93 |
Scroll sideways to see all columns.
Showing the 7 campaigns with the most calls placed. Totals cover all 20 campaigns run from 1 Sep to 30 Oct 2026. Source: Meta Ads Manager.
The winning campaign
Medicare Inbound 2 – A
Our top campaign delivered 598 calls at $1.60 each: 31% of all calls for 18% of total spend.
598
calls placed at $1.60 each
31%
of all calls
18%
of total spend
Month by month
Insights
What the data shows
Low cost per call
The seven largest campaigns ranged from $1.60 to $3.88 per call.
Audiences not over-served
Frequency stayed between 1.06 and 1.94 on the top campaigns, so people were not seeing the same ad repeatedly.
Duplicating winners worked
Copies of Medicare Inbound 2 – A (20th and 21st Oct) kept delivering calls under $4 each.
“Calls placed” counts calls started from the ad.
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Want calls like these for your agency?
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